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✨ Celebrating 50 years of stories ✨

Create your own Jubilee Bracelet

This year, we begin a very special chapter together.

As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided by the stories you choose to carry.

The Lucky Knot Bracelet – a new beginning

On 16 January, we will introduce a bracelet created to welcome both new collectors and long-time fans into the Jubilee year.
It features a clasp inspired by the iconic and all-time favourite Lucky Knot bead. The bracelet itself is our classic foxtail design and will be available in three variations:

Lucky Knot Bracelet with sterling silver clasp

Lucky Knot Bracelet, Gold Plated

Lucky Knot Leather Bracelet

The Lucky Knot Bracelet serves as a meaningful starting point for anyone entering the world of Trollbeads. Its attractive price and timeless design make it ideal for those beginning their story. At the same time, it speaks just as strongly to dedicated collectors who appreciate an emblem that holds such a significant place in our history.

An exclusive journey for Trollbeads Club Members

For our Club members, the Lucky Knot Bracelet carries a deeper purpose. It becomes the foundation for your Jubilee Bracelet.

As the year unfolds, six beads created exclusively for Club members will be introduced. You can collect them all or select the ones that feel meaningful to you, mixing and matching them with your existing collection and the official 2026 Club bead.

The Jubilee Bracelet becomes yours in the way you shape it.

The 2026 Club bead 

The Club bead for 2026 is a gold-plated coin engraved with the Trollbeads Club logo along the rim and designed to complement the Anniversary Bracelet beautifully. It is an elegant way to begin your Jubilee collection and a meaningful addition to the bracelet you will build throughout the year.

Every detail reflects the craftsmanship for which Trollbeads is known.
Experience the warmth and brilliance of gold-plated designs—a new chapter in the Trollbeads legacy.

The first Club-only bead arrives on 30 January

A new chapter begins with the first exclusive release of the year, setting the tone for your Jubilee Bracelet and the stories you choose to carry forward.

Playful Spirit

A loving spark to remind you not to take life too seriously.

50 Years of Trollbeads

The Jubilee experience pays tribute to nearly five decades of creativity.
Since 1976, Trollbeads has been dedicated to personal storytelling—drawing inspiration from mythology, nature, fairy tales, and the beauty of everyday life. Each bead is crafted from the finest materials and shaped within a tradition of Danish design that blends artistry, craftsmanship, and imagination.

Guided for five decades by founder and Creative Director Lise Aagaard, Trollbeads introduced the original beads-on-bracelet concept that transformed how jewellery could be worn and experienced. Today, Trollbeads is celebrated for its originality, quality, and distinctive storytelling.

Your Jubilee story starts now

As a Club member, this year invites you to create something uniquely yours.
Your Jubilee Bracelet becomes a symbol of your journey, one bead, one memory, one intention at a time.

With the Lucky Knot at its heart, it all begins with a little good fortune.